.2024 has actually been actually an inconsistent year for adtech funding.U.S.-focused adtech startups, when accustomed to getting billions in venture capital each year, have actually brought up almost $360 thousand so far this year, putting it on the right track to be the industryu00e2 $ s slowest year in over a many years, per Crunchbase data. That lag results from market concentration, improved regulatory stress, as well as financial uncertainties.ADWEEK talked to five VCs that continue to invest in adtech companies, in spite of these problems, concerning what they are trying to find as well as what they stay clear of. Possibly unsurprisingly, these financiers are actually targeting chances in privacy-focused technologies and also industry-specific regions like linked television.